First Wash Anxiety
We’re constantly encouraging our readers to invest in new clothes: from high street to high-end, each week brings with it a stream of new posts with pieces we’re loving. We know better than anyone that there’s nothing like the rush you get from new clothes. But it’s important not to neglect these pieces so that they last! How you wash & look after your clothes is super important. If you’ve invested in the must have ATM white tee then you need to look after it and wash it correctly to keep it looking as white as possible. Same with the jeans you absolutely had to have from Frame, cost per wear is super important to us and it won’t be very high if you ruin your new denim.
Being able to wash on a low setting and still remove stains is a win for us…
Lou recently teamed up with Ariel on a campaign called Redefine Clean, which is all about clothes and confidence. The campaign focuses on how the Ariel 3 in 1 PODs cater to the ‘3 key Signs of New’- Stain removal, even when washing at a low temperature, keeping our bright colours bright and our most important, keeping our whites brilliantly white. Plus they leave our clothes smelling pretty amazing too! New clothes make us feel confident and ready to take on any challenge, but we, like a lot of Brits (3/4’s of us according to Ariel’s latest research) suffer from ‘first wash anxiety’. We worry that clothes never seem to be the same after they’ve been washed, hence Ariel’s ‘clean like new’ ethos, leaving our new clothes with that ‘just bought’ feeling.
LOU WEARING THE GILES DEACON EEK! COLLECTION DESIGNED FOR ARIEL. THE COLLECTION WAS HEAVILY STAINED AND WASHED WITH ARIEL 3 IN 1 PODS, COMING UP LIKE NEW.
Lou & Em’s Style Diary…
Lou teamed a Topshop Shirt/Knit combo with Frame Denim Jeans.
I get a lot of wear out of my jeans and they make me feel great so it’s super important to be careful how they’re washed. The same when buying High Street, of course, the quality isn’t going to be the same as a designer piece, so I wash them on a low setting. Ariel 3 in 1 PODs allow me to do this while still removing stains so my clothes look ‘clean like new’ & fresh.
Denim Jeans Frame
Shoes Manolo Blahnik
Em teamed a Zara Robe with Topshop Denim & ATM Tee
ATM Tees are expensive but something I wear practically every day, so for me well worth the investment. This Zara robe scared me at first, it has to be washed on a low setting and I definitely got ‘first wash anxiety’ when I placed it in my machine. I’ll be living in this piece all through Spring so it’s good to know it can survive the machine and still come up looking and feeling like new.